In Vietnam Coca Cola is doing an ingenious promotion. Just watch the video below.
I’m absolutely in love with this concept. To be sure, it’s been introduced as a promotion in a country that already reuses plastic bottles far more than American consumers do, but it’s still an awesome idea.
Reuse is even better than recycling and a promotion that gets people thinking about how to reuse packaging rather than tossing it in the recycle bin or the trash is great. We’ve got limited natural resources and we’re blowing through them like they’re never going to run out.
Something to think about. How can you reuse everyday products?