environmentalism – Kathryn Brightbill

This needs to be introduced in the American market, stat

In Vietnam Coca Cola is doing an ingenious promotion. Just watch the video below. I’m absolutely in love with this concept. To be sure, it’s been introduced as a promotion in a country that already reuses plastic bottles far more than American consumers do, but it’s still an awesome idea. Reuse is even better than […]

Greenwashing at its finest

Spotted at the BurgerFi in Gainesville, FL. Cards on the table touting environmental sustainability, meanwhile the A/C is on full blast with the doors wide open. At the time it was in the mid-80s with nearly 90% humidity.