Haven’t gotten a chance to read this yet, but it sounds promising.
We were a Nielsen family when I was little. The Nielsen guy came to our house a bunch of times before he finally convinced my parents to be a Nielsen family. They stuck the Nielsen box in a really nice wicker picnic basket because that was supposed to make us not notice that it was there so that we wouldn’t change our viewing habits. The thing messed up our TV reception so that PBS was all fuzzy and more snow than picture, which made for an inaccurate sample because we cut down on our PBS viewing immensely since we couldn’t really see it. That’s why my parents ended up making them take the box out.
My parents still have the wicker picnic basket.